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Why Marketing Mindset

Marketing Mindset is a newsletter and private membership that helps you cultivate a marketing mindset and grow your small business without burnout or a big budget.

Most people think business is about logos, likes, or posting on social media. It’s not.

Business is about branding, marketing, sales, and psychology—the things that actually create clients, income, and impact.

This newsletter is for gifted, purpose-driven individuals who want to really learn marketing so they can transform their talents into thriving brands that attract clients and generate income—without spending endless hours on social media for free.

Inside Marketing Mindset, I teach you to:

Think strategically about marketing and branding
Apply psychology-driven insights to grow your influence
Turn your talents into income and impact
Make marketing work for your unique gifts, not against them

Membership Tiers:

🔐 Free Members:

One mini Brand Marketing lesson weekly (+ sneak peaks)

🔐 Paid Members:

Two in-depth Brand Marketing lessons per bi-weekly
Access to our private Substack chat, where we discuss the points inside our lessons
Invitations to coworking, masterclasses, expert interviews, and live Q&As; access to in-person MeetUp events in cities around the world

🔐 VIP Members:

One private 2.5-Hour Deep Dive session

Posting Schedule:

📆 All subscribers receive a brand new lesson every Monday.

Meet The Writer:

I’m Lakrisha 👋🏽 — and I Demystify Branding & Marketing That Converts.

I’m a Fractional CMO Consultant who’s helped businesses build brands, generate leads, and scale sales. Here, I break down the psychology behind branding and marketing so beginners, creatives, and purpose-driven leaders can turn ideas into income and impact.

Here, you’ll find the best-kept content, subscriber-only posts, access to my full content archive, an exclusive, members-only chat, and musings I haven’t shared anywhere else before.

Why Learn From Me:

Here are some reasons that make me credible.
Built & sold a profitable resume agency in 2020.
After pivoting into full-time coaching, generated $1M+ in business revenue.
Named a LinkedIn Top Voice, and the Top #3 Branding expert in the U.S.;
Sold over 500+ online courses.
Attracted paid partnerships with brands like Capital One, Honeybook, Descript, and Meta.
Been featured on CNBC, Forbes, Newsweek, and ABC 7 News.
Reached 20M+ people per year through organic marketing.